One of the best books I read. Good mix of story and technical content. I use many of the insights from the book in my personal life. But the biggest impact was how it changed how I see sales.
This book changed how I see product development. Super practical strategies backed by real-world data on how to validate product hypothesis.
Talks about how to craft good stories. The book changed how I see storytelling. It went from a buzzword I didn’t like to one of the most important concepts I use day to day.